ASSESSMENT
A 90-minute session with Alex Hughes that includes a TPI movement screen, TrackMan data assessment, Swing Analysis with Sports Box Ai, and a personalized planning session.
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Price: $150+hst/person
When the outdoor season ends, the work doesn’t have to. Royal Ashburn Golf Club has once again partnered with 701 Indoor Golf & Bar in Whitby to bring our Performance Centre indoors for the winter season.
Continue working with Royal Ashburn’s PGA of Canada Professionals through winter lessons, specialty development programs and professional club fittings designed to keep you improving all year long.
From private coaching and junior development to season-long training, assessments and specialty programs, winter is your opportunity to work on your game, track your progress and get ready to play your best when the season begins.

Director of Instruction | Class “A” PGA of Canada Professional
This winter, Alex Hughes, Director of Instruction at the Royal Ashburn Performance Centre, is taking game improvement indoors at 701 Indoor Golf Simulators in Whitby with the launch of our 2027 Winter Academy programs. A PGA of Canada Professional and TPI Certified Instructor (Golf Levels 1 & 2), Alex brings years of coaching, playing and performance experience to every session. His approach goes beyond simply hitting balls; he works with each golfer to understand their swing, identify opportunities for improvement and build a plan that creates real, measurable progress.
The Winter Performance Academy is designed to keep golfers engaged and improving throughout the off-season. With structured coaching, simulator technology and Alex’s personalized approach to instruction, winter becomes an opportunity to make a real difference when you step back onto the course in spring.
The seasons may change, but the pursuit of a better game never ends.
WINTER ACADEMY | PRIVATE & SEMI-PRIVATE COACHING PROGRAMS
A 90-minute session with Alex Hughes that includes a TPI movement screen, TrackMan data assessment, Swing Analysis with Sports Box Ai, and a personalized planning session.
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Price: $150+hst/person
Each lesson uses CoachNow video and TrackMan data to identify swing patterns and ball-flight numbers, creating a simple, focused plan for improvement.
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Price: $125+hst/person
This five-lesson series provides consistent coaching using CoachNow video and TrackMan data to track progress, refine key skills, and keep improvement focused over time.
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Price: $625+hst/person
Designed for golfers looking for meaningful improvement through consistent winter training.
Includes one lesson per week from November 1st till March 31st.
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$2000+hst/person (max 15 clients)
Custom coaching packages are available. To build a package that fits your goals, contact Alex Hughes at lessons@royalashburngolfclub.com.
Perfect for couples or friends who want to learn together, semiprivate lessons offer personalized coaching in a fun, supportive setting. Each player works on their own swing while also benefiting from shared learning, TrackMan data, and CoachNow video.
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Price: $150+hst (2 Participants)
WINTER ACADEMY | JUNIOR COACHING PROGRAMS
A 60-minute session with Alex Hughes to determine which program is the best fit for your junior golfer.
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Price: $100+hst/person
A 30-minute private lesson designed to give junior golfers focused, personalized feedback.
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Price: $50+hst/person
From November to April, the Junior Development Winter Program continues indoors with expert coaching in a high-tech training facility. Juniors receive immediate feedback through advanced technology, helping them build skills and confidence throughout the off-season. Each package also includes a private lesson for personalized attention.
WINTER ACADEMY | CLUBFITTING

Certified Club Fitter | Golf Equipment Specialist
This winter, Kalan Dowrich will be offering personalized club fittings through the Royal Ashburn Performance Centre, helping golfers get their equipment dialled in and ready for the season ahead.
Certified through Titleist University, PING Academy and TrackMan University, Kalan combines technical equipment knowledge with a personalized, data-driven approach to fitting. Whether you’re looking for a brand-new set, considering a driver upgrade, fine-tuning your numbers or simply wondering if your current clubs are really right for you, Kalan will help you understand the data and find equipment that complements your individual swing and game.
Throughout the winter, we’ll also welcome club fitting experts from some of our favourite brands for specialty fitting dates featuring the latest equipment from Titleist, Srixon, Cleveland, PING and Callaway.
Because better golf isn’t just about your swing; it’s about having the right equipment in your hands.
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